When starting a business you encounter a lot of skepticism, non believers if you will. Some are closet non believers (usually friends or people who are just too nice to offend you) and some are "in your face" "I think your idea sucks non believers. I prefer the latter, I like it when people tell what they really think.‹ Go back to the blog
Recently, I was at the office for a company I consult for, in the break room was one of their technicians who wears the traditional OR green scrubs every day. I was telling him about Skyline Scrubs and how I hope to fill a niche market for medical professionals who want something nicer. I could tell by the look on his face he thought I'd lost my mind. "A lot of nurses like Cherokee or Dickies because their functional and cheap" was one of his comments. That's fine because I knew that many scrub wearers fall in the masses and are happy with ordinary looking scrubs. I told him about my upcoming Men's line and he said that he was happy with the traditional greens he's grown accustomed to wearing.
About a month later when I received my mens sample, I showed them to him and his face lit up when he saw how nice they were. He tried on the pants (top was too small for him) and he was elated with how great they felt and how much nicer he looked compared to the traditional green scrubs he was wearing. I could tell it was authentic enthusiasm by the smile on his face.
So I made a believer out of a skeptic which always makes me happy. I won't change everyone but one here and there is a very good feeling.